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- How We Created an Award-winning Content Hub – GetResponse Case Study March 6, 2017Yay! GetResponse was honored with a Demand Gen Report 2017 Killer Content Award for an Influencer Campaign. We’re so happy and you can bet there was a lot of joyful dancing around the office. How did we do it? Here’s a case study of the GetResponse Marketing Automation Hub, sharing its results from July to […]
- 10 Things We Learned From Hillary Clinton About Email Marketing March 6, 2017Love her or hate her, Hillary Clinton just can’t seem to escape the public eye. It’s said that she enjoyed her work so much that she even used her personal server for official correspondence. Even though the FBI has found her to be innocent of any crimes, Hillary will always have a special relationship with […]
- Webinar Retrospective: Answering Some of the Unanswered Questions March 2, 2017First of all, we’d like to say thank you to all of you who attended yesterday’s “Put Landing Pages to work” webinar. We had a wonderful session where we discovered Landing Pages together and answered some of your questions. Some, because there was not enough time to go through each and every question. So, we […]
- The How and Why of Reviews and Testimonials on Your Storefront March 2, 2017Customer testimonials are critical for e-commerce. We’ll explain why – and how you can incorporate them. Quick question – whose opinion of a product would you trust more? A long-time friend who you know is both passionate and knowledgeable A fellow shopper A salesperson. If you’re like most people, you’d trust the first one implicitly, […]
- Making the First Move: The Role of Marketing Automation in a Proactive Business March 1, 2017No one wants to be a reactive person, closing the proverbial gate after the proverbial horse has bolted. Instead, we want to be ahead of the curve, performing actions informed by instinct and keenly-honed knowledge, predicting problems and implementing solutions before they can even affect us. Unfortunately, this is so often not the case. Businesses […]
- The Transformation of Emails: From Simple to Sophisticated March 1, 2017Remember how we used to communicate to our near and dear ones through email? Before Facebook or WhatsApp, around 20 years ago? Well, emails have indeed come a long way. In the present time, emails are now also used as a sophisticated marketing tool by businesses. That has been the fuel of the transformation of […]
- Why All Online Marketers Should Master the Art of Negotiation February 28, 2017The art of negotiation has never been as important for online marketers than now. The digital era is in full swing and online marketers are the creative foundation to what people browse and purchase online. A Pew Research Center 2015 report found that 73 percent of Americans browse the web daily. And 21 percent of […]
- The Marginal Gains Approach to Improving Productivity February 28, 2017I’m pretty sure that you’ll agree that achieving a mere 1% improvement in any given metric is not something that’s worth getting too excited about. Indeed, striving for such a minute enhancement in the first place might, quite understandably, leave you wondering – why bother at all? For surely the more sensible, ambitious and lucrative […]
- How to Turn Your Automation Talent into Dynamic Career Opportunities February 27, 2017Automation is one of the most in-demand skills in marketing and all of business heading into 2017. That has big career implications for professionals who have acquired and honed relevant skills in recent months and years. More and more businesses are realizing the potential value in a streamlined, well-automated marketing operation. Demand for this talent […]
- Webinar Recap: The 5 Habits of Digital Leadership in Marketing Automation February 27, 2017Erik Qualman was recently a guest for a GetResponse Automation Hub webinar, where he spoke on the five habits of digital leadership that can be used with marketing automation. What does the digital world look like in 2017? Over half the world’s population is 30 years old or younger If Facebook was a nation, it […]
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